About the project:
As the VFX Supervisor for the Benefit Middle East Ramadan Campaign, my technical expertise played a crucial role in the project's success. I utilized advanced technologies such as face tracking and augmented reality (AR), specifically using Meta Spark AR, to seamlessly integrate virtual elements into real-world footage. Through meticulous compositing and visual effects (VFX), I enhanced the overall visual appeal and created captivating moments. The use of face tracking allowed for precise placement and interaction of virtual makeup products, while AR added an immersive layer of interactivity and engagement. My technical involvement ensured a seamless blend of digital and physical elements, creating a compelling visual experience that showcased the makeup looks and products in an innovative and dynamic way.