Adobe Firefly is an innovative generative AI service that I utilize for pre-production visualizations in filmmaking. With its advanced capabilities in image and font generation, Firefly allows me to ideate, create, and communicate my ideas with precision. By leveraging the power of AI, I can explore different creative possibilities, experiment with visual styles, and plan scenes before production begins. This helps me have a clearer understanding of the desired visual aesthetics, camera angles, and overall composition, enabling efficient pre-production planning and decision-making. With Firefly, I can generate visual representations based on script text, providing a visual reference that enhances collaboration with my production team and ensures everyone is aligned on the creative direction. By using Firefly, I can bring my ideas to life precisely as I imagine them, enhancing the overall quality and success of my film projects.